boutiques Archives - shell chic'd

Gift Guide:: Local Love

December 19, 2014 by Emily 4 Comments

Let’s [both] face it:: We’re pretty much out of time when it comes to [most] online shopping at this point. So my sweet New England friends, let’s do our local businesses a favor and shop close to home this weekend as we finish up that Christmas gifting.

Here’s a small selection of my favorite boutiques, gift shops, and brands around town. I can’t tell you how much I’m looking forward to sharing more #locallove, and highlighting more small businesses in the new year!

[ read left –> right; row by row ]

Duchess:: Located in Newton, this women’s boutique is owned by the sweetest mother-daughter pair (hey Linds!), so you’ll find gifts for women of all ages on your list. If you’ve visited prior to this year, stop by again– new ownership 😉
Harvard Common Press:: Shameless plug: My day job is in cookbook publishing, and I guarantee we have a book for EVERY kind of cook you know, from the broke college kid in a dorm kitchen to the serious home baker to the hipster bartender. Avoid Amazon and buy them local too, at Trident or Brookline Booksmith!
Follain:: Think soaps and lotions are a cliche gift? Think again. Follain carries only the highest quality, healthiest beauty and skin products. And everything smells SODANGGOOD. Locations in the South End and Wellesley.
Pink Bubbly Shop:: This one is online, so get your orders in STAT! Owner Michelle is a darling local lady though, so we can’t help but include her 🙂 LOVE these Lisi Lerch earrings— hi, glam stocking stuffers all around please.
Farm & Fable:: Vintage cookbooks + kitchenware for all the foodies on your list! Read my full post on this South End gem here.
Boutikey:: It’s an app, it’s an online retailer, it’s now a physical store! Shop goodies for all the ladies on your list at Boutikey’s new pop-up shop in Fenway.
Olives & Grace:: Art, jewelry, paper goods, home goods, and food gifts galore. This is the ultimate in gift shops. Another South End fav.
Mint Julep:: A favorite women’s boutique of mine, and a go-to for gifts of all prices! Locations in Coolidge Corner and Harvard Square.

Where will you be shopping in Boston this weekend?

All images © their respective businesses, except #2 © Alex Byer

Love You a Yacht

July 30, 2014 by Emily 13 Comments

I’m so excited to finally be able to share some photos from our Yacht City photoshoot with Boutikey!

For those of you who don’t know [ahem, missed my review], Boutikey is a fun new app that connects shoppers to local boutiques. How do you normally hear when your favorite independent stores are having sales or promotions? Maybe some have an email list… maybe some are active on social media… but 9 times out of 10 I know I won’t hear about that sale unless I walk in the doors. Until Boutikey came around, that is. Now I can follow all of my favorite boutiques on one social app– to hear when they’re having big sales, when they get new shipments in [+ what!], when they’re having special events, and more.

And if you don’t trust Boutikey to introduce you to some hidden Boston shopping gems, maybe you’ll trust some Boston fashion bloggers? A handful of us were paired up with local shops to highlight some of their best summer looks– mine comes from Mint Julep [already a favorite– lucky me!]. They have locations in Coolidge Corner + Harvard Square in Beantown, plus the Lower East Side and West Village if I’ve got an NYC readers here! Such pretty clothes–dresses especially–at a wide variety of price points, and accessories to BOOT.

[ With the darling Kelsey of Tickle Me Pink ]

[ And with the fab ~~Katherine~~ K-Tab of Style-Tab ]

If you’re in Boston, be sure to download Boutikey on your smartphone [it’s free!], and if not, follow them on Twitter— they’re expanding to new cities very soon!

– – – – – – – – – – – – – – –

post script. Last week to vote for shell chic’d in The Boston A-List awards!

post post script. We took Ubers all day during this photoshoot– to + from locations, hair + makeup, etc–talk about a godsend! Remember that today is the last day to enter the ideeli x Uber ultimate summer night out giveaway + snag $30 in Uber credits for ALL new users with code ShellChicd! Details here.

App Review: Boutikey

February 24, 2014 by Emily Leave a Comment

Unless they have to do with photo editing [hello Waterlogue], I’m always a little hesitant to download any new apps, even if they’re free, simply out of fear of cluttering my iPhone.

BUT I’ve found a new shopping app that is kind of really necessary to have on hand: Boutikey.

You all know I love to shop locally, and am especially into supporting local Boston boutiques [Britt Ryan, In the Pink, No Rest for Bridget, Savas Studios, etc etc.]. Like any smart shopper, I try to keep up with their sales, but when you follow some via Twitter, some via Instagram, some via email, and so on, the notifications get lost, and you just don’t hear about their specials like you would from, say, J.Crew.

Boutikey is streamlining the process and making super easy for you to connect + keep up with your favorite local boutiques. It’s a FREE app that allows you to follow the stores, hear about their current sales and promos, check out their current items and new arrivals, and–most fun and exclusive to this app–earn loyalty points for shopping there, ie. receive a pair of earrings for every $100 spent, or spend $150, get 20% off. It’s like FourSquare met Instagram and had a really fashionable, wallet-savvy baby.

There are over 40 boutiques currently enrolled, including some of my personal favs: Mint Julep, Sail Loft, Heart & Sole, and Crush. Another great feature? GPS functionality. So when you’re out blindly shopping, Boutikey will let you know which stores are near, and where you can find the best deals.

Boutikey is currently available for iPhone + is coming soon to Android. And they are growing every day– be sure to visit their website, tell them what boutiques you want to see on the app, and you could win a $100 gift card.

Full disclosure: I am receiving no compensation for this review– I’m having that much fun with it! Let me know if you try it out xx

NYE Party Perfect at in the pink [Part 2]

December 17, 2013 by Emily Leave a Comment

I gave you a peek into the Newbury Street in the pink, New England’s line of Lilly Pulitzer signature stores, yesterday, and today is all about their best offerings for party looks… just in time for New Year’s Eve! I had so much fun trying on dresses and outfits with the ITP team, and I can assure you that you will too… scroll to the bottom and you might even find a special discount code for picking out your own holiday or NYE dress…!

[ Kelp Green Pearl Dress, $358 — 40% off at in the pink! | Bella Sandal, $198 ]

This dress didn’t really scream my name on the hanger, but I fell in love with it on– flattering shape, unique color, and all of the sparkly detailing you need to ring in 2014. Thank you sales associates for forcing me to step out of my comfort zone!

[ Crosstown Clutch, $148 | Knockout Leather Envelope, $168 ]

Gold party bags in the perfect shapes + sizes!

[ Bronte Shift, $288 | Bella Sandal, $198 ]

The detailing on this dress. Swoon. Also obsessed with it in navy!

[ Elsa Top, $168 | Hutton Short, $168 | Bella Sandal, $198 ]

The idea of rocking a glittery blouse + lace shirts with heels instead of a typical cocktail dress is so appealing to me– this was easily my favorite look of the day. Staying in chilly Boston for New Year’s? Throw on some tights!

[ Knockout Leather Envelope, $168 ]

[ Bella Sandal, $198 ]

[ Syndey Dress, $358 — 30% off at in the pink! | Knockout Leather Envelope, $168 ]

Another dress with incredible details. Stunning embellished neckline that I unfortunately did not capture here!

[ Murray Dress, $328 — 30% off at in the pink! ]

This black flapper-style dress + this gold purse with tassel detail = my dream party look. Gatsby galore.

[ Downtown Leather Crossbody, $168 ]

[ Janice Dress, $188 | Downtown Leather Crossbody, $168 | Bella Sandal, $198 ]

You cannot go wrong with a little navy shift + gold party heels!

To prep you for New Year’s Eve, in the pink [all locations!] is offering shell chic’d readers 10% off a full-price item from now until December 31st! Just follow the shop on Twitter, like them on Facebook, and be sure to mention that you saw these posts! Let me know what you pick up! xx

[ in the pink ]
[ 133 Newbury Street ]
[ Boston, MA ]
[ 617-536-6423 ]
click here for additional New England locations!

Loving Lilly at in the pink [Part 1]

December 16, 2013 by Emily 11 Comments

In the Pink Boston

In case you’ve been living under a rock (or, ok, are new here!), you know I have a ~~mild~~ severe obsession with Lilly Pulitzer. The clothes, the story, the brand, everything. I’ve written before about how to find Lilly for less, as it doesn’t fit everyone’s everyday budget, but there is something to be said for a dressing room full of colorful shifts, sales assistants who know exactly how certain styles fit + what pairs well with pieces, and walking out of the store with that bright Lilly-filled shopping bag.

Which brings me to Lilly Pulitzer Signature Stores, and specifically, in the pink.

in the pink is the Lilly signature store serving New England. With locations in Boston, Mashpee, Cape Cod, Nantucket, and Martha’s Vineyard (you know I dragged BF to every single one of them), it’s the easiest way to shop for Lilly Pulitzer in this area. You’ll find way more of a selection in these boutiques than a department store, and the customer service is amazing, with sales associates who are experts on the brand and fits.

I stopped by the Boston location on Newbury Street to hunt for New Year’s Eve party looks [more on that tomorrow!], but I wanted to give you a little peek into the darling store first. Can you say Emily’s dream closet?

[ Janice Dress in True Navy | Downtown Leather Crossbody ]

[ Jet Zip Cases ]

[ Love the navy Marielle Sweater! ]

[ Knock Out Leather Envelope | La La Leather Tote ]

[ Call Me Wallet | iPad Case | Boarding Bag ]

LillyPulitzer.com typically has only one sale a year– the infamous Endless Summer Sale. But the best thing about shopping in a signature store? Sales all. the. time!

[ Glass Christmas Ornaments ]

[ Delfina Maxi Dress ]

Always a great selection of accessories here, and not just Lilly ones! Tons of other jewelry brands, including Kiel James Patrick rope bracelets.

[ Iris Blue Mai Tai Murfee Scarf ]

Have you visited any of the in the pink, or other Lilly Pulitzer signature stores? Here’s your chance: in the pink [all locations!] is offering shell chic’d readers 10% off a full-price item from now until December 31st! Just follow the shop on Twitter, like them on Facebook, and be sure to mention that you saw this post!

Be sure to check back tomorrow as I show some of the store’s current party dresses from the Fall, Winter, and Resort lines!

[ in the pink ]
[ 133 Newbury Street ]
[ Boston, MA ]
[ 617-536-6423 ]
click here for additional New England locations!

Britt Ryan Holiday [Part 3]

December 5, 2013 by Emily 17 Comments

[ Black Ruffle Racer Back Tank, $124 | Sloe Gin Fizz Sequin Skirt, $194 ]

Showing off one of my favorite New Year’s Eve party looks from Britt Ryan‘s Madmen-inspired holiday line! Because honestly, how can you ring in the new year without sequins?

[ Statement Necklace, $42 ]

[ Cream Cuff, $24 ]

Also loving this bea-ut-iful silk ruffle tank– the shirt version of yesterday’s berry-colored dress.

And that concludes my Britt Ryan series ladies! [see party looks #1 and #2] Have any of you Boston girls stopped by the shop on Newbury yet? If not, tonight’s your excuse! Joint the Britt Ryan team 12/5 at both the Boston and Georgetown locations for their Holiday Party! Sip champagne while you shop, and receive exclusive discounts. [But spend any amount and receive 10% off if you mention you’re a shell chic’d reader :-)]

More holiday pieces are arriving each week, and you can see some additional snapshots here. Let me know if you pick up any goodies! xo

Britt Ryan Holiday [Part Two]

December 4, 2013 by Emily Leave a Comment

I’m back with another favorite party look from Britt Ryan‘s holiday collection! I adore this berry-colored dress, as it’s clearly festive, but a shade away from your typical Candy Cane Red. And the ruffles? So fun– and a Britt Ryan signature I’m beginning to see!

[ Joan T-Back Dress in Raspberry Red, $282 | Pearl Bracelet, $28 ]

[ Fifth Avenue Coat, $656 ]

This coat is also quite possibly one of my favorite articles of clothing I’ve encountered this year. It is butter-soft, and the photos cannot even begin to do the sweet detailing justice. Hey, if it’s going to be cold here for the next five+ months, might as well embrace it in style!

Remember, Britt Ryan is offering shell chic’d readers 10% off! If you’re not in the Boston area, you can order by phone or reach out to anna@brittryan.com. Follow them on Facebook for other offers + new products!

[ Britt Ryan ]
[ 291 Newbury Street ]
[ Boston, MA ]
[ 857-284-7196 ]

Britt Ryan Holiday

November 20, 2013 by Emily 18 Comments

Bold prints. Classic shapes. Feminine details. Local brand. Does it really come as any surprise that I am thrilled to be working with Britt Ryan this season?!

I’ve partnered with Britt Ryan’s signature store, conveniently located here in Boston on Newbury, to show off some pieces from their stunning Madmen-inspired holiday collection. But first, in case you haven’t been in, I want to reveal how darling the boutique itself is. It’s pretty much like taking a step into my dream walk-in closet…

You all must know by now that I can’t resist a little black dress [I think they are the ultimate investment pieces; example a + b], so when store manager Christianna handed me this one with beaded details and a big ol’ bow, I swooned.

[ Draper Dress, $238 | Cream Cuff, $24 ]

pssst! And if you’ve got longer legs than me, it’s even more stunning!

I’ll be sharing more party-perfect looks from Britt Ryan this month + next, and if you’re not in the Boston area, don’t panic! Britt’s designs are sold in boutiques all across the US [click here for a full list], plus online at Tuckernuck [another favorite of mine!].

If you buy or order [anna@brittryan.com] from the Boston store, be sure to mention shell chic’d for 10% off your purchase! Holiday season is here you all—time to start stocking up on glittery essentials 🙂

[ Britt Ryan ]
[ 291 Newbury Street ]
[ Boston, MA ]
[ 857-284-7196 ]

Bridget Meets Boston

April 22, 2013 by Emily 16 Comments

My everyday style is definitely more East Coast than West Coast, but there’s something about California’s light and laid-back but still put-together way of dressing that I can’t help but love– especially in the warmer months.

No Rest For Bridget is a SoCal-based boutique that just opened its first store on the East Coast– conveniently for me and all you other Beantown gals, located on Newbury Street. Prices are super affordable, whether you’re looking for work wear, date night, or girls-night-out looks.

Virtually the entire store is organized by color. I can’t even begin to tell you how excited this makes me– when I shop, I’m shopping for specifics way more than I am browsing. I need a lavender dress for graduation. I’m looking for a pink top for my birthday. Really on the hunt for some mint jeans.

In addition to clothes, there’s jewelry and accessories galore. Color-coordinated, of course 🙂

You’ll also find fashion books and sweet accessories. I spotted the new Kate Spade book and this fashion title with Audrey gracing the cover!

Basically, run, don’t walk, to this store. If you’re not in Boston or California (see here for full list of locations), still be sure to follow NRFB on Twitter and Facebook to stay updated– more stores will be gracing the East Coast soon!

[ No Rest For Bridget ]
[ 220 Newbury Street ]
[ Boston, Massachusetts ]

pssst! Because Bridget loves Boston, they are offering 20% off EVERYTHING in their Boston location from now until April 28. A portion of proceeds will be donated to help the victims + families of last week’s tragic events.

Nancy’s Gone Green

August 14, 2012 by Emily Leave a Comment

As long as I’ve been in Boston, I’ve loved spending Sundays at the SoWa Open Market in the South End, and I’m so excited that an expansion of it, Greenway Open Market, is now open on Saturdays along the Rose Kennedy Greenway. At both of these outdoor set-ups, you can find the most adorable little eco-boutique, Nancy’s Gone Green.

Nancy and Mary, a mother-daughter team, opened Nancy’s Gone Green in 2008 with the hope to make our world a little bit more beautiful, every day. And beautiful, they make it. I would buy their entire stock of inventory if I could, from the eco-chic dressesskirtsshirts and more, to the fair trade and recycled jewelry and accessories. The best part is how affordable the products are– half under $50… how often do you see that in small boutiques??

Green and fair

Jenny Krauss belts– each is one of a kind

Casual, cocktail, and career dresses

Possibly the softest fabric you will ever feel

A skirt from Re:awakened, Nancy’s own vintage line

Sweet vintage trims

Bracelets made from recycled driftwood

Hannah Naomi rings

Andean Collection

Pambil bracelets to mix and match

A Silly Yeti dress– more on that tomorrow!

Made from recycled saris

Greenway Open Market is open every Saturday June through October, and SoWa is open every Sunday May through October. Though if you’re not in Boston, you can order everything found at their shop online here!

Gift Guide:: Local Love

Like this:

Love You a Yacht

Like this:

App Review: Boutikey

Like this:

NYE Party Perfect at in the pink [Part 2]

Like this:

Loving Lilly at in the pink [Part 1]

Like this:

Britt Ryan Holiday [Part 3]

Like this:

Britt Ryan Holiday [Part Two]

Like this:

Britt Ryan Holiday

Like this:

Bridget Meets Boston

Like this:

Nancy’s Gone Green

Like this:

sharing is caring!

Like this:

sharing is caring!

Like this:

sharing is caring!

Like this:

sharing is caring!

Like this:

sharing is caring!

Like this:

sharing is caring!

Like this:

sharing is caring!

Like this:

sharing is caring!

Like this:

sharing is caring!

Like this:

sharing is caring!

Like this: