Loving Lilly at in the pink [Part 1]

In the Pink Boston

In case you’ve been living under a rock (or, ok, are new here!), you know I have a mild severe obsession with Lilly Pulitzer. The clothes, the story, the brand, everything. I’ve written before about how to find Lilly for less, as it doesn’t fit everyone’s everyday budget, but there is something to be said for a dressing room full of colorful shifts, sales assistants who know exactly how certain styles fit + what pairs well with pieces, and walking out of the store with that bright Lilly-filled shopping bag.

Which brings me to Lilly Pulitzer Signature Stores, and specifically, in the pink.

Lilly Pulitzer Store Boston

in the pink is the Lilly signature store serving New England. With locations in Boston, Mashpee, Cape Cod, Nantucket, and Martha’s Vineyard (you know I dragged BF to every single one of them), it’s the easiest way to shop for Lilly Pulitzer in this area. You’ll find way more of a selection in these boutiques than a department store, and the customer service is amazing, with sales associates who are experts on the brand and fits.

Newbury Street In the Pink

I stopped by the Boston location on Newbury Street to hunt for New Year’s Eve party looks [more on that tomorrow!], but I wanted to give you a little peek into the darling store first. Can you say Emily’s dream closet?

Lilly Pulitzer Dressing Rooms

[ Janice Dress in True Navy | Downtown Leather Crossbody ]

Lilly Pulitzer Makeup Cases

[ Jet Zip Cases ]

Lilly Pulitzer Blues

[ Love the navy Marielle Sweater! ]

Lilly Pulitzer Gold

[ Knock Out Leather Envelope | La La Leather Tote ]

Lilly Pulitzer Luggage

[ Call Me Wallet | iPad Case | Boarding Bag ]

Lilly Pulitzer On Sale

LillyPulitzer.com typically has only one sale a year– the infamous Endless Summer Sale. But the best thing about shopping in a signature store? Sales all. the. time!

Lilly Pulitzer Preppy Christmas Ornaments

[ Glass Christmas Ornaments ]

Delfina Maxi Dress

[ Delfina Maxi Dress ]

photo 3 (2)

Always a great selection of accessories here, and not just Lilly ones! Tons of other jewelry brands, including Kiel James Patrick rope bracelets.

Lilly Pulitzer Murfee Scarves

[ Iris Blue Mai Tai Murfee Scarf ]

Lilly Pulitzer Art

Have you visited any of the in the pink, or other Lilly Pulitzer signature stores? Here’s your chance: in the pink [all locations!] is offering shell chic’d readers 10% off a full-price item from now until December 31st! Just follow the shop on Twitter, like them on Facebook, and be sure to mention that you saw this post!

Be sure to check back tomorrow as I show some of the store’s current party dresses from the Fall, Winter, and Resort lines!

[ in the pink ]
[ 133 Newbury Street ]
[ Boston, MA ]
[ 617-536-6423 ]
click here for additional New England locations!


Filed under Fashion

11 responses to “Loving Lilly at in the pink [Part 1]

  1. Annie

    What CUTE stuff! Loving that gold clutch lady :)

    The Other Side of Gray

  2. There is definitely a lot to love about lilly and I am so smitten with your gold clutch!!

  3. I don’t think there is any possible way that anyone could be in a bad mood while in Lilly stores! They are so bright and cheerful!

  4. amy

    loooove the dress and clutch you are wearing. so pretty!

  5. Love love love that store! i go in every time im on newbury!


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