There is nothing I fancy more right now than Jack Wills: Fabulously British | University Outfitters.
This store was started in Wiltshire in 1999 and has almost 40 locations throughout the UK. Recently, they crossed the Atlantic to grace us Patriots with their presence, and I can not tell you how grateful I am to have them here.
I would describe Jack Wills as a cross between Polo Ralph Lauren/Rugby and Marc by Marc Jacobs. Super preppy with a little bit of an edge, and they love throwing their label all over the designs, but like Marc, they do so in what is, at least I believe, a tasteful and cute way (feel free to disagree). Also unlike Marc who boasts his own name, Jack Wills is not one particular designer… the store was in fact named after one of the founder’s grandfather.
Sundresses, trousers, blazers, sleepwear, knitwear, homeware and more, this shop has just about everything, including a bunch of fun accessories and gifts. I couldn’t help but pick up a headband (you know I love my bows):
There are currently only three locations on this side of the pond: Boston, Martha’s Vineyard, and Nantucket (appropriate crowds, no?). But the website offers free shipping and free returns, so I say take your chances and start shopping. The line is a bit pricey by my standards, but not compared to its Newbury neighbors. And hey– at least we’re not paying in euros!
Cheers!