boston fashion bloggers Archives

9-5 Style with Brass

July 28, 2015 by Emily 4 Comments

So jazzed to share this brand with you guys.

If you’re local, there’s a good chance you’ve already heard of Brass. I feel like I’ve been getting peeps of the Brass buzz around Boston for months on end now, and for good reason. Jay Hallstein and Katie Doyle, like most ladies I know, love the high-quality of designer dresses, but have a hard time justifying the price. So here’s their brainchild: a company that takes the middleman out of manufacturing, bringing you beautiful, amazing quality designer dresses and a far more reasonable price point.

And thankgawd because I want to add every single one of these dresses to my closet.

These are staples, the kind of pieces that you can dress up or down, that’ll take you from the office to a night out. And they are kind of like the SOTTP— they works for so many different personal styles. Take my girl Kayte of Mass Musings. Love her to death, but she and I have TOTALLY opposite personal styles. Read: Kayte has mastered the art of cool-girl-effortless-boho-city-chic-amazingness, while most days I look like I’m dressed for tea with the Queen. Or a horse race. Or taking my minivan from the supermarket to my child’s soccer practice to my white-picket-fence home or you get the point.

ANYWHO here’s the real point. These are some of the most versatile dresses I have ever seen, and we’re going to show you how to style them, whether you’re boho-chic like Kayte or a wannabe-Ivy-League prepster like me. Join us with Brass for a summer style event TOMORROW (Wednesday 7/29!) in Boston.

Stop by for shopping, styling, & sips– we’ll be at the Boylston Breather location:
715 Boylston St. RSVP here.

[ in order of appearance:: ]
Band Dress + The Shirt Dress
Tunic Dress
Knit Column Dress
The Tank Maxi

[ All photos © Liz McBride + Li Joubert of the beautiful Catalogue! ]

See you tomorrow morning here for more looks + tomorrow night at 715 Boylston for some shopping!

[ follow along love! instagram | twitter | rss | bloglovin ]

H&M Newbury Street’s Grand Re-Opening Party

August 5, 2014 by Emily 8 Comments

[#tbt to my favorite H&M skirt. You’ve seen it here before. Probably more than once.]

All my Boston pals:: If you’ve stepped foot into the H&M on Newbury St. anytime over the last few months, then you know things have looked a little cray. But renovations are FINALLY complete, and this week it will celebrate it’s grand reopening– and you’re invited!

The newly expanded storefront now features a HOME section [#omg], and I am most excited to check this out because I may or may not be moving to a new apartment in a few weeks [more on that later!]. The Boston store is one of only four in the country currently carrying the home products, which makes it even more fun!

The grand reopening celebration will be held at the 100 Newbury St. location this Thursday, August 7th from 10am until noon. To celebrate, H&M is offering lots of day-of perks for shoppers::

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Selfie to Win:: The first fifteen customers in line to tweet / instagram a selfie with the hashtag #BostonLovesHMHome at the darling Kristen [@BosFashionista] will win a free outfit and one free H&M Home item, as well as early access to the store the morning of the event*.

Secret Password:: Tell the cashier the secret password [BostonLovesHMHome] for 20% off one home item*

Global Garment Recycling:: Help H&M kick off their global garment recycling program by donating unwanted pieces of clothing (from any brand) while in the store. Customers will receive a voucher for 15% off one item on their next purchase for each bag of donated clothing. Even better, customers who bring garments before the store opens at 10am will also have the chance to win H&M gift cards, valued between $50 and $100*.

– – – – – – – – – – – – – – –

Who’s going to make it out?! I used to spend HOURS at this H&M with my roommates when I was in college, so I am counting the days to see the big unveil!

* Re-opening event on August 7th only – 100 Newbury Street location only

Harbor Happy

March 7, 2014 by Emily 18 Comments

I’m the most excited to share these photos with you all today! Last weekend I met up with my friend Hope Kauffman, photographer extraordinaire, for a fun shoot around the Boston Harbor. This girl is going places…. like, literally. Boston was just a quick stop on her way to South Africa to shoot with Russell James... as in, Victoria’s Secret photographer Russell James. She made time for little me and I could not have had a more fun time shooting + playing around the Waterfront with her!

Anchor Blazer, The Limited [similar] | Navy Striped Top, Tommy Hilfiger [similar 1; 2] | Coral Skinny Jeans c/o Articles of Society [similar colors 1; 2] | Bangle, Lilly Pulitzer [similar] | Heels, Christian Siriano x Payless [#noshame] [similar 1; 2; 3]

As if I didn’t just bombard you, check out Hope’s blog for more of the photos. And no matter where you’re located, if you’re looking for a fashion//wedding//headshot photographer, give this girl a call. She’ll fly to you!

Loving Lilly at in the pink [Part 1]

December 16, 2013 by Emily 11 Comments

In the Pink Boston

In case you’ve been living under a rock (or, ok, are new here!), you know I have a ~~mild~~ severe obsession with Lilly Pulitzer. The clothes, the story, the brand, everything. I’ve written before about how to find Lilly for less, as it doesn’t fit everyone’s everyday budget, but there is something to be said for a dressing room full of colorful shifts, sales assistants who know exactly how certain styles fit + what pairs well with pieces, and walking out of the store with that bright Lilly-filled shopping bag.

Which brings me to Lilly Pulitzer Signature Stores, and specifically, in the pink.

in the pink is the Lilly signature store serving New England. With locations in Boston, Mashpee, Cape Cod, Nantucket, and Martha’s Vineyard (you know I dragged BF to every single one of them), it’s the easiest way to shop for Lilly Pulitzer in this area. You’ll find way more of a selection in these boutiques than a department store, and the customer service is amazing, with sales associates who are experts on the brand and fits.

I stopped by the Boston location on Newbury Street to hunt for New Year’s Eve party looks [more on that tomorrow!], but I wanted to give you a little peek into the darling store first. Can you say Emily’s dream closet?

[ Janice Dress in True Navy | Downtown Leather Crossbody ]

[ Jet Zip Cases ]

[ Love the navy Marielle Sweater! ]

[ Knock Out Leather Envelope | La La Leather Tote ]

[ Call Me Wallet | iPad Case | Boarding Bag ]

LillyPulitzer.com typically has only one sale a year– the infamous Endless Summer Sale. But the best thing about shopping in a signature store? Sales all. the. time!

[ Glass Christmas Ornaments ]

[ Delfina Maxi Dress ]

Always a great selection of accessories here, and not just Lilly ones! Tons of other jewelry brands, including Kiel James Patrick rope bracelets.

[ Iris Blue Mai Tai Murfee Scarf ]

Have you visited any of the in the pink, or other Lilly Pulitzer signature stores? Here’s your chance: in the pink [all locations!] is offering shell chic’d readers 10% off a full-price item from now until December 31st! Just follow the shop on Twitter, like them on Facebook, and be sure to mention that you saw this post!

Be sure to check back tomorrow as I show some of the store’s current party dresses from the Fall, Winter, and Resort lines!

[ in the pink ]
[ 133 Newbury Street ]
[ Boston, MA ]
[ 617-536-6423 ]
click here for additional New England locations!

Britt Ryan Holiday

November 20, 2013 by Emily 18 Comments

Bold prints. Classic shapes. Feminine details. Local brand. Does it really come as any surprise that I am thrilled to be working with Britt Ryan this season?!

I’ve partnered with Britt Ryan’s signature store, conveniently located here in Boston on Newbury, to show off some pieces from their stunning Madmen-inspired holiday collection. But first, in case you haven’t been in, I want to reveal how darling the boutique itself is. It’s pretty much like taking a step into my dream walk-in closet…

You all must know by now that I can’t resist a little black dress [I think they are the ultimate investment pieces; example a + b], so when store manager Christianna handed me this one with beaded details and a big ol’ bow, I swooned.

[ Draper Dress, $238 | Cream Cuff, $24 ]

pssst! And if you’ve got longer legs than me, it’s even more stunning!

I’ll be sharing more party-perfect looks from Britt Ryan this month + next, and if you’re not in the Boston area, don’t panic! Britt’s designs are sold in boutiques all across the US [click here for a full list], plus online at Tuckernuck [another favorite of mine!].

If you buy or order [anna@brittryan.com] from the Boston store, be sure to mention shell chic’d for 10% off your purchase! Holiday season is here you all—time to start stocking up on glittery essentials 🙂

[ Britt Ryan ]
[ 291 Newbury Street ]
[ Boston, MA ]
[ 857-284-7196 ]

Back to School with J.Crew

August 23, 2013 by Emily Leave a Comment

… I wish! Been a few years since I’ve gotten to pick out that first-day-of-class outfit, but how I still dream about them every year as fall fashions arrive. In honor of J.Crew having the best ever twenty-five-freakin-percent-off sale, I thought I’d round up some goodies you should be taking advantage of!

[ 1 ] Horsing Around Sweatshirt, $65 (also in navy!)
[ 2 ] Quilted Excursion Vest, $120
[ 3 ] Nouveau City Scarf, $55
[ 4 ] Scallop Trim Mini, $88 (on sale!)
[ 5 ] Golden Knot Earrings, $35
[ 6 ] Golden Link Tortoise Bangle, $68
[ 7 ] Janey Patent Flats (sale! + additional colors)
[ 8 ] Quilted Edie Purse, $258 (also in black!)

What a change of color schemes this week! This danbury red is growing on me, I hate to admit.

Also on the topic of J.Crew, how sweet is this video on monogramming? Doesn’t seem so superficial anymore!

And don’t forget:: 25% off all orders over $150 in stores + online right now! Go crazy!

Scallops and the City

August 7, 2013 by Emily Leave a Comment

The best feeling after a long day at work and a hot commute home during the summer, is being able to climb up to my roof with a cold drink to sit and enjoy views like this. It’s so fun to catch it at Golden Hour, watching the sun set behind Old North Church.

My fun tee today comes from Spirit75, an adorable online boutique that offers boho-inspired clothes and accessories for the free spirit. My roots may be preppy, but I have always loved those flowy Free People-esque fashions that make you feel like it’s eternally summer. I also have my eye on this happy chevron Punch Bowl Dress, nautical [ obviously ] High Seas Scarf, party-perfect Double Mint Skirts, and for autumn, this comfy aztec-print Salem Sweater.

Spirit75 is inviting you all to join their Free Spirit member loyalty program. Use the code NEWBIE on your purchase for 15% off the first time, and each time after that until you rack up enough points that it turns into 20%… 25%… all the way up to 45% off! Cute and affordable… these are the brands so good but so bad for your wallet 🙂

Gilt City Warehouse Sale

August 5, 2013 by Emily 5 Comments

Guess what’s coming baaack…!

That’s right shopping queens: The Gilt City Warehouse Sale is returning to Boston this Friday and Saturday, August 9th + 10th, at The Revere Hotel’s Space 57
[ 200 Stuart Street ].

As usual, Gilt will be boasting top designer brands, from men’s and women’s fashions to home accessories and goodies for the kids, at up to 90 percent off retail price. How many times do we really get to experience sample sales like this [ think designers such as Zac Posen, Missoni, and Vera Wang ] living outside of NYC?

Tickets can be purchased here in advance. Complimentary cocktails, snacks, and music included!

Hope to run into some of you there! Just don’t go trying to steal any shoes I may have my eyes on… 😉

9-5 Style with Brass

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H&M Newbury Street’s Grand Re-Opening Party

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Harbor Happy

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Loving Lilly at in the pink [Part 1]

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Britt Ryan Holiday

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Back to School with J.Crew

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Scallops and the City

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Gilt City Warehouse Sale

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