Loving Lilly at in the pink [Part 1]

In case you’ve been living under a rock (or, ok, are new here!), you know I have a mild severe obsession with Lilly Pulitzer. The clothes, the story, the brand, everything. I’ve written before about how to find Lilly for less, as it doesn’t fit everyone’s everyday budget, but there is something to be said for a dressing room full of colorful shifts, sales assistants who know exactly how certain styles fit + what pairs well with pieces, and walking out of the store with that bright Lilly-filled shopping bag.

Which brings me to Lilly Pulitzer Signature Stores, and specifically, in the pink.

in the pink is the Lilly signature store serving New England. With locations in Boston, Mashpee, Cape Cod, Nantucket, and Martha’s Vineyard (you know I dragged BF to every single one of them), it’s the easiest way to shop for Lilly Pulitzer in this area. You’ll find way more of a selection in these boutiques than a department store, and the customer service is amazing, with sales associates who are experts on the brand and fits.

I stopped by the Boston location on Newbury Street to hunt for New Year’s Eve party looks [more on that tomorrow!], but I wanted to give you a little peek into the darling store first. Can you say Emily’s dream closet?

[ Janice Dress in True Navy | Downtown Leather Crossbody ]

[ Jet Zip Cases ]

[ Love the navy Marielle Sweater! ]

[ Knock Out Leather Envelope | La La Leather Tote ]

[ Call Me Wallet | iPad Case | Boarding Bag ]

LillyPulitzer.com typically has only one sale a year– the infamous Endless Summer Sale. But the best thing about shopping in a signature store? Sales all. the. time!

[ Glass Christmas Ornaments ]

[ Delfina Maxi Dress ]

Always a great selection of accessories here, and not just Lilly ones! Tons of other jewelry brands, including Kiel James Patrick rope bracelets.

[ Iris Blue Mai Tai Murfee Scarf ]

Have you visited any of the in the pink, or other Lilly Pulitzer signature stores? Here’s your chance: in the pink [all locations!] is offering shell chic’d readers 10% off a full-price item from now until December 31st! Just follow the shop on Twitter, like them on Facebook, and be sure to mention that you saw this post!

Be sure to check back tomorrow as I show some of the store’s current party dresses from the Fall, Winter, and Resort lines!

[ in the pink ]
[ 133 Newbury Street ]
[ Boston, MA ]
[ 617-536-6423 ]
click here for additional New England locations!