So excited to be recapping such a fun event that I had the pleasure of co-hosting last week! Boston’s LOFT location has just undergone a huge renovation, making it just about the prettiest store in town. On Thursday, Holly and Alana & Amy of Blog Better Boston and I welcomed shoppers to see the beautiful newly-completed shop in the Pru. Couldn’t make it? Take a glimpse around to see it for yourself…!
Tons of fun printed shorts right now! I’m loving these and these especially.
Sweet bow sandals
Nautical Striped Cotton Tank Dress
That striped maxi was a favorite of the night– seemed like half of the ladies in the store were walking out with it! Available here.
With the lovely Elissa from Style-Wire who works at LOFT!
What we’re wearing:
[ Emily:: Textured 3/4 Sleeve Cotton Sweater, Aqua Spritz Print Stretch Cotton Shorts ]
[ Elissa:: Paisley Print Short Sleeve Shift Dress ]
[ Holly: Striped Linen Tee, similar Zig Zag Mosaic Skirt ]
[ Alana:: Scarf Print Boatneck Dress ]
Need more incentive to check out the store, or make some purchases online? Forty percent off EVERYTHING right now (what?!) with code NOW40 at checkout!
What do you all think of the new store + new arrivals? For more snippets, check out Holly’s recap and Amy’s here!
Full disclosure:: My outfit for the night was provided as a gift by Ann Taylor. All opinions expressed, both online and in person during said event, are my own.
Great recap! Mine’s going up today too 🙂 So fun seeing you Thurs + Saturday- that needs to happen more often!
Love your recap of the Loft event— makes me even more sad that I couldn’t make it! SO great finally meeting you on Saturday!
Tine
I am going to Loft on my lunch today… I got my bday $15 off coupon 🙂
this makes me want to go shopping! looks like such a fun event.
xoamy
http://www.cupcakesncouture.com
How fun! This looks like a great event, and I’m jealous that you got to meet Holly – she’s one of my faves 🙂
The event looks like it went so well! You all look fantastic (and great photos!) xo
Ooh…looks like their stuff is really cute now. I LOVE those yellow bow sandals and might have to get some! Thanks for sharing these. I am not a LOFT shopper but I think I might be now. 🙂
Jill
Classy with a Kick
Weee it was so much fun! And I’m SO excited for my maxi to get hereeeee!
Lovely Loft!!:-) Agree with the caption about cardio and fashion! Hope you are having a wonderful day!
-Jyoti
Style Delights Blog
Enter $30 international giveaway by Chicnova
Loft has seriously stepped it up lately! I need to go by for some browsing… aka shopping!
Thank you so much for being a part of this night Emily!
I was *dying* to know who made the maxi you wore to the #bbbos event – now I know! Great photos by the way!
Such a great event, Emily!
Ladies, come and see me any time at LOFT Prudential! I promise you’ll leave looking fab!!
xoxo