Vineyard Prep

Ha-ha no, I’m not describing myself. Just a fun new clothing line that screams everything I love about beach days on Martha’s Vineyard and the rest of coastal Mass!

Started by three brothers, Vineyard Prep boasts lightweight, casual [but still wicked cute], and so-so-so comfortable apparel that totally encompasses the laid-back, spontaneous, not-a-care-in-the-world, days-that-turn-into-nights fun that is summer in New England. From co-owner Todd Hanna himself:

“We noticed that as the warm weather arrives in New England, many clothing stores up here roll out summer clothing with a California-focused message. No offense to California but we prefer New England summers. We want Vineyard Prep to symbolize summers on the Vineyard and in coastal New England as a whole, because we think they’re pretty special… Our parents started taking us to the Vineyard when we were kids. And we’ve just kept going; summer after summer after summer; now as adults with our own families. For us, it’s the ideal summer vacation destination. It’s distinctively preppy, yet cool, comfortable and laidback.”

Striped Tank c/o Vineyard Prep | Lace Shorts, Free People [similar navy] | Sunglasses c/o Warby Parker | Pale legs c/o Winter

Tanks, tees, and hoodies– for both men + women— are available now, and the brothers are growing the brand more and more each day. They sent me this tank, and I’m pretty sure I have worn it to bed 10 out of the last 14 nights [#tmi #butsocomfy].

One thing I love about these pieces is how versatile they are– from beach cover-ups to dressed-up. I tried knotting one of the tanks and pairing it with high-waisted shorts… some wedges with this look, and it would have been perfect for a night out in Oak Bluffs!

The guys also sent boyfiance a tee of his own, and not going to lie, I plan on purchasing some additional pieces from their men’s line as well. For myself.

[ not mine… ]

Haven Beach Hoodie c/o Vineyard Prep | Ship Wheel Shorts, J.Crew [similar] | Rope Bracelet, Kiel James Patrick | Classic Navajo Sandals, Jack Rogers

And hi, bonus points for supporting all things local: all of their products are screen-printed and/or embroidered right here in Massachusetts. My kind of company.

I can’t see wait to see how Vineyard Prep grows this summer, and in the months and years to come. Hope you guys find some treats for yourself as well, and to make it a little easier, Vineyard Prep is offering my readers 10% off all orders and free shipping from now until July 31st! Just use code SHELLCHICD— and do let me know what you snag!