Love You a Yacht

Amanda Uprichard Blue Silk Dress

I’m so excited to finally be able to share some photos from our Yacht City photoshoot with Boutikey!

For those of you who don’t know [ahem, missed my review], Boutikey is a fun new app that connects shoppers to local boutiques. How do you normally hear when your favorite independent stores are having sales or promotions? Maybe some have an email list… maybe some are active on social media… but 9 times out of 10 I know I won’t hear about that sale unless I walk in the doors. Until Boutikey came around, that is. Now I can follow all of my favorite boutiques on one social app– to hear when they’re having big sales, when they get new shipments in [+ what!], when they’re having special events, and more.

What to wear on a yacht

And if you don’t trust Boutikey to introduce you to some hidden Boston shopping gems, maybe you’ll trust some Boston fashion bloggers? A handful of us were paired up with local shops to highlight some of their best summer looks– mine comes from Mint Julep [already a favorite-- lucky me!]. They have locations in Coolidge Corner + Harvard Square in Beantown, plus the Lower East Side and West Village if I’ve got an NYC readers here! Such pretty clothes–dresses especially–at a wide variety of price points, and accessories to BOOT.

Starfish Earrings

Boston Harbor Photoshoot

Straw Clutch; Starfish Bracelet

Boston Fashion Bloggers

Boston Fashion Blogs

[ With the darling Kelsey of Tickle Me Pink ]

Boston Nautical Yacht Photoshoot

[ And with the fab Katherine K-Tab of Style-Tab ]

Boston Fashion Writers

[ credits ]
:: Amanda Uprichard Dress, Straw Clutch, Starfish Earrings + Bracelet, all Mint Julep | Nude Paris Jaze d’Orsay Pumps, BCBG
hair & makeup:: Ashley Karlson Hair & Makeup Artistry
photography:: LT Photography | Lauren Matteo Niedbala
bloggers:: Allie WearsCuppajyo | Belle of the Bean | Boss & TonicThe Boston Fashionista | City Tonic | Creatively Lu | Lo So FancyMass Musings | Style Tab | Tickle Me Pink | Trendy on a Budget
boutiques:: Bobbles & Lace | Habit | Haven | Ku De Ta | | Mint Julep | The Orange Hanger | Pretty Reckless | Vamped

If you’re in Boston, be sure to download Boutikey on your smartphone [it's free!], and if not, follow them on Twitter– they’re expanding to new cities very soon!

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post script. Last week to vote for shell chic’d in The Boston A-List awards!

post post script. We took Ubers all day during this photoshoot– to + from locations, hair + makeup, etc–talk about a godsend! Remember that today is the last day to enter the ideeli x Uber ultimate summer night out giveaway + snag $30 in Uber credits for ALL new users with code ShellChicd! Details here.

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Filed under Boston, Fashion

The Brunch Diaries: BHC Brunch Cruise

Boston Harbor Cruises Photography

Two of my favorite things? Brunch, and being on the water. Like you didn’t know that.

Last weekend, boyfiance and I headed to the Waterfront to board one Boston Harbor Cruises’ Weekend Brunch Cruises. My first reaction:: What took us so long to do this?!

What to do in Boston in the summer

I’ve used BHC to get to the Boston Harbor Islands for many summers past, but I’ve clearly neglected to take advantage of all of the other cruises they have to offer. The two-hour brunch cruise gave us plenty of time to relax and enjoy our meal inside AND sit on the deck to watch the sites and listen to David‘s hysterical tour + commentary when we were ready [mimosa in hand, of course].

Boston Brunch Cruise

I feel like BHC has an undeserved reputation of being for tourists only. So false. That being said, if you are visiting Boston, I highly recommend taking a cruise with BHC! But if you’re a local like me, there’s almost even more value. I’ve lived in Boston proper for 7 years and yet learned SO many fun new things about our city on this tour. Also definitely laughed three times as much as the average out-of-towner on board… #bostonjokez.

Boston Harbor Cruise Review

Nautical Table Decor

[ not even kidding a little bit when I tell you this boat gave me wedding-decor inspiration ]

Best Boston Brunches

Boston brunch with a view

[ terrible, awful view ]

Boston Lighthouse Cruise

[ ittyyyy bitty lighthouse! ]

Boston Skyline Photo

Lilly Pulitzer Get Nauti Murfee

[ Lilly Pulitzer Murfee Scarf + Warby Parker Sunnies c/o ]

The Constitution; Whaling Ship Tours

Nantucket Ship Boston Harbor

Rowes Wharf Photo

Even on the cloudiest of days, we still had the best time. Next on our list? Sunset Cruise.

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I’m giving away TWO tickets for a BHC cruise of your choice! Just leave me a comment telling me which cruise you would go on.

For a second entry, tweet about the giveaway + let me know that you did so in a second comment. [ Sample tweet:: Win @cruiseBHC tickets from @emilygeaman's blog! #Boston ]

I’ll pick a winner through + announce it next week!

Full disclosure: I was provided two BHC tickets for the purpose of this review. All opinions expressed are my own.


Filed under Boston

Summer By Car [ & UBER Credits for You! ]

Breakfast at Tiffany's GIF

When the weather turns lovely in Boston, I take every opportunity I have to walk. Partly because why not enjoy the warm days while they last, and party because MBTA stations in the muggy, humid heat with all of the confused loud tourists are my own personal hell.

But then there are always a handful a lot, of days in which I’m running late. Caught in the rain. Trying to pack too many activities and meetings into one day. Dying a slow and painful death due to uncomfortable shoes. Sweating because of the 94-degree heat. And it is on those days that Uber becomes a LIFESAVER.

Free UBER Credits

In case you’ve been living under a rock [or, ok, are from a city that's newer to this service than Boston is], Uber is smartphone app that uses a GPS system to find you a cab closest to your current location. Registration is free, but you enter your credit card information from the start, so there is no actual money exchange during your ride. No more stressing about not being able to catch a cab because you don’t have cash on you!

Breakfast at Tiffany's Taxi Scene

[ Holly Golightly so stressed because she didn't catch an Uber ]

All my Boston readers, especially, listen up:: Uber is currently hosting a sweepstakes with ideeli– you and 5 friends could win the ultimate summer night out in the city. $300 in ideeli credits, a $300 gift card to Stella [one of my FAVORITE South End restaurants], and a Uber SUV for the night are up for grabs! Enter here– contest ends THIS Wednesday!

For everyone else, Uber is offering new users a $30 credit(!!). Sign up through the app with code ShellChicd, or follow this link.

So whether you need a quick cab so you’re not late [and sweaty] for that dinner date, or you’re planning a fun night out with girlfriends in the city and want to show up in a sleek black-on-black SUV, Uber is the way to go. Literally. Now put ON those heels and don’t even think about bringing bandaids!

Vintage New York Taxis; UBER Boston credits

[ Cat off to find an Uber instead ]

Full disclosure: I received Uber credits in exchange for writing this post; all opinions expressed are my own. I use Uber 3+ times a week on my own free will.


Filed under Boston

Stories of Strength Update

Remember my embarrassing little vlog about my sweet mama’s strength? There’s still time to submit your own!

Actresses [and mother-daughter duo!] Andie MacDowell and Rainey Qualley have joined in the movement to share their Stories of Strength, and how each has influenced and inspired the other to be their absolute strongest. I particularly loved Rainey’s because it echoed so many of my thoughts about my own mother’s strength.

Remember to submit YOUR Story of Strength for a chance to win $250 [each week!]. Plus, each story shared means $1 will be donated by Tylenol to, an organization that helps young people get involved in social change.

Full disclosure: I have received information and materials from McNeil Consumer Healthcare, Division of McNEIL-PPC, Inc., the makers of EXTRA STRENGTH TYLENOL®. The opinions stated are my own. This is a sponsored post.

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Filed under Life

Weekend Wear

‘Tis the season for showers! Bridal + baby showers, that is. I have another this weekend, and–not gonna lie–I don’t hate having an excuse to doll up in some of my most fun sundresses.

This dress resembles a certain scalloped number [or two...] that I own, but comes at a MUCH prettier price. Now which color is the only question!

What to wear to a wedding shower

Candy Color Scallop Dress | Factory Map Scarf (map of Cape Cod!!) | Martha's Vineyard Enamel Earrings (also Nantucket!) | Anchor Felt Clutch | Helen Striped Wedges (sale!) ]

Wishing you the brightest of weekends!


Filed under Fashion


Emily Kate Boat | Scituate Harbor

I’m here to bother you on a Thursday!

The infamous Herringbone Vest is back and the temptation is very, very real. But alas, #shoppingban. So someone else scoop it up before it sells out again and you’re left regretful like me!

The VersaSpa giveaway is still kicking! Enter here to win yourself a totally safe spray tan [there are booths all over the country-- not just Boston!].

What do you all think of the long-awaited Blake Lively lifestyle/e-commerce site now that it has launched? Check out Preserve here [I'm still deciding myself].

I gave BostInno a look inside my closet!

[that sounds creepier than I mean for it to sound.]

The Boston A-List voting is almost over– will you take a second to vote for shell chic’d as a notable fashion blog?

One more day friends– hang in there! xx


Filed under Life

South End Sundays

Denim Shift Dress; Yellow Sandals

[my normal way-pale skin color, in case you're curious from yesterday's sunless tanning post ;)]

I work in the South End of Boston, so I consider it more of my Monday-Friday neighborhood and try to avoid it at most costs on weekends. But when the SoWa open market pops up every Sunday between May and October, I can’t resist making a few weekend trips there in the summertime. We like to grab brunch at South End Buttery, then meander the quaint little streets over to SoWa, before working up an appetite again so I can indulge in some food truck grub [constant battle between Roxy's and Bon Me!].

Boden USA Review

Everyday Tunic Dress c/o Boden | Tortoise Sunglasses c/o Warby Parker | Belt, Vintage [similar 1; 2] | Via Limoni Bag, Kate Spade [similar] | Palma Sandals c/o Boden

Boden sent me this denim shift dress + majorly fun yellow sandals, and they ended up being the perfect pair for brunching//strolling//antiquing around the neighborhood. Both are those kinds of pieces that are so comfortable and versatile that I want to buy them in every color– ESPECIALLY the gold version of these sandals!

Boden Yellow Dotted Sandals

Denim Chambray Shift Dress with Pockets

Kate Spade Via Limoni Wicker Bag

Boden is also quickly becoming one of my go-to brands– its British flair [#favorite] and reasonable prices are going to make for a handful of new additions to my wardrobe come fall, I just know it [eyes on this dress + this coat + this bag]. In the meantime though, be sure to check out their incredible clearance section. They are currently offering 15% off everything + free shipping over $50!


Filed under Fashion

Sunkissed by VersaSpa [+GIVEAWAY!]

Blue Seersucker Bow Dress

If you’ve ever looked at, like, a single photo of me on this blog, then you know I’m not exactly gifted in the not-looking-like-a-vampire department [still pissed I missed the casting call for Twilight: Breaking Dawn].

No but really, I am seriously pale, and for the most part, I’ve learned to love and embrace my fair skin! But of course with summertime comes a bajillion hot and tan bods walking around, with me in the middle, looking like a walking case of Vitamin D-deficiency. Thank you, SPF 75 for doing your job. And not letting in any bronze whatsoever [#sad].

We’ve all heard the awful statistics surrounding skin cancer + tanning beds, so like sHELL am I going to lay in one of those to get my summer tan on. So when Sunless, Inc. reached out to me to see if I’d be interested in trying out a spray tan, I jumped on the opportunity– this would be my first!

Blue Seersucker Bow

Let me tell you, I downright enjoyed the thing! I visited Boston’s Tan Works in the Financial District to try out a VersaSpa booth. Like a total newb, I had no idea what I was doing, but their tanning expert walked me through the few basic steps. The whole process, from undressing and prepping to walking out the door, took MAYBE ten minutes, but that actual spray tan was only a couple. I could not believe how easy + painless it was. And by painless I mean not as embarrassing as I pictured.

Lilly Pulitzer Henrietta Dress

You have three choices for darkness levels– I went with Level 1, because honestly, would anyone even recognize me tanner than this? Here’s your disclaimer though: when I walked out, I was a little disappointed, thinking I could have afforded to go darker. But what I didn’t realize:: the tan darkens over the next few hours. When I woke up the next morning, it was the exact shade I was looking for.

VersaSpa Mystic Tan Review

Henrietta Dress + Shell Critter Wedges (similar 1; 2; 3;), Lilly Pulitzer ]

best spray tans in Boston

Seashell Wedges

I’m on Day 5 of my tan, and while it has faded, I still definitely have a sunkissed glow. There are booths all over the country; click here to find one near you.

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Win yourself a VersaSpa spray tan! Click HERE to enter through RaffleCopter. Giveaway runs until July 28 at 11:59pm EST. Open to US readers only. 

Full disclosure: I was provided a complimentary VersaSpa tan for review. All opinions expressed are my own.


Filed under Beauty, Fashion

Avail @ the Nordstrom Sale

In case you haven’t been anywhere near the interwebs for a few days, Nordstrom‘s annual Anniversary Sale is going on NOW. This is their biggest sale of the year + the very best time to stock up on goodies for fall. A few days into it, a lot is already gone, but I’ve been keeping an eye on inventory, and here are some treasures still left!

Nordstrom Anniversary Sale Best Finds 2014

[ under $50 ]
Kate Spade Bow Trouser Socks
Le Pavillion iPhone 5 Case
Play Hooky iPhone 5 Case
Branton Square Teardrop Stud Earrings
Knot End Hinged Cuff
Delilah Deer Pillow
Kate Spade ‘Places To Go’ Tidbit Plates
Rebecca Minkoff Nordy Girl Leather Pouch

 [ under $100 ]
Polka Dot Keds
Moon & Lola Personalized Pendant
Crosley Radio Cruiser Turnable

[ under $200 ]
Michael Kors Large Jet Set Multifunction Travel Tote
Michael Kors Bailey Watch
Kate Spade Metrogrand Watch
Tory Burch Eloise Ballet Flat
Frye Artisan Foldover Crossbody Bag

[ under $250 ]
Kate Spade Lottie Pump
Longchamp Veau Foulonne Leather Shoulder Bag
MICHAEL Michael Kors Hayley Leather Boot

Have you picked up anything from the sale yet?

(pssst! It’s Monday– treat yoself.)


Filed under Fashion

Weekend Wear

Happy Friday! Part of me feels like this week has been dragging for a month, the other feels like I was just putting together last weekend’s look… summer does that to you sometimes.

We are doing one of my favorite summer-in-New-England activities tomorrow– a Boston Harbor Cruise! Nothing gives you a better view of the Bean, and it’s not summer to me without at least one. Most likely going to be throwing one of these popovers in my tote in case it’s chilly on the water though…

 Weekend Boating Outfit

Carrie Cami [40% off!] | 4″ Chino Shorts [40% off!] | Metallic Two-Eye Boat Shoe | Skipper Printed PopoverSea Stripe Tote Bag |

And some SERIOUS sales going on too this weekend my friends…

Gap:: Extra 30% off sale with code EXTRA
:: Extra 40% off final sale items with code SALE FUN
J.Crew Factory:: Extra 50% off clearance with code EXTRA50
Madewell:: 30% off select summer items
Nordstrom:: Anniversary Sale [biggest of the year] begins TODAY!
Old Navy:: 30% off for card members; 20% off for everyone else with code FASHION

Happy shopping xx


Filed under Fashion